Turning ideas into successful products is an exciting adventure! I sometimes compare this to climbing a mountain peak: there are a lot of preparations needed, the effort is great but the experiences of the trip and the view at the end make it all worth it. I have helped many companies in their product design journey and I like to think of myself as a “designer mountain guide”.

I have been involved in all aspects of designing and developing a product:
– idea feasibility consulting
– market research & analytics
– ideas & solutions through sketches, refined renderings and detailed technical drawings
– prototyping and revisions
– development with factories (NL, EU & Asia)
– project management & pricing negotiations

All these steps are necessary in order to make sure that the final product is exactly what both the company and the end user needs.

I was born in Cluj, Romania, I finished the local Art High School and after taking classes at the design university I received a scholarship and moved to the USA. There I graduated with a Bachelor’s degree in Industrial Design from the Art Institute of Pittsburgh. I worked as a full-time designer for 3 years before returning to Europe to continue my work as senior designer for PF Concept. I worked there for 7 years and helped them introduce many new products and added value to their marketing strategies.

After gaining corporate design experience I started on my own in 2015. I helped many established companies as well as start-ups with various product design and development tasks. I worked integrated in their design teams or completely independent, I had direct contact with many entrepreneurs and guided them through the initial stages of their business development.

After the Covid crisis I decided to go back to working full-time for various companies as I found that working in a team has many benefits and I am now actively looking for a new role in design & development.